Author Archives: Handel Group

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Midlife Crisis or Crusade: Don’t Believe The Hype

It’s not only never too late to have a happy childhood (thanks to author Tom Robbins), but it’s never too late to fill-in-your-blank at 50. And, this part is critical, no matter what anyone else says. Not the world or your head. We’re told that it’s impossible for women over 50 to change careers. That […]

Sasha 2021…Tag You’re it!

By James Orsini – President The Sasha Group Looking Back at 2021: The Sasha Group Taglines and Growth The Sasha Group, founded by entrepreneur Gary Vaynerchuk, is a marketing and consulting firm dedicated to helping businesses grow. James Orsini, President of The Sasha Group, reflects on the company, their goals for 2021, and how they […]

The Resolution Revolution

Resolutions SUCK. Most of us drop the ball by February, leaving us feeling guilty, unmotivated, and STUCK. What a way to start the new year…not. We all like to make resolutions: exercise more, eat better, Netflix less, etc. But these resolutions are nonspecific and vague. It means that there’s not much holding us to them—and […]

Holiday Stress Guide: 3 Types to Divide and Conquer!

Are you dealing with holiday stress? The gift frenzy, the out-of-town family visits, the hectic schedule … This time of year offers a golden opportunity for everyone to slow down, savor time with family, honor traditions, and take a break. But for so many of us, it can wind up being the most stressful time […]

The 3 Best Time Management Tips for Teachers

What feels better than a day in which all of your to-dos are crossed off the list? The rare experience of “getting it all done” is empowering, thrilling, and deeply satisfying on all levels. But for every day that we rule time, we undoubtedly log twice as many days in which we feel the pressure […]

The Truth About Your Family Holiday Traditions

The holidays are here, and much of this time involves participating in rituals and traditions we both love and hate: last-minute shopping, familiar sibling arguments, predictable overeating and drinking. Truth be told (but it often isn’t!), we EVEN resent the happy rituals sometimes, like the hours spent preparing Christmas dinner or wrapping presents. It’s easy […]

Little White Lies = Big Fat Problems

Why tell the truth? According to a 2016 study, 1 in 6 Americans are on some sort of psychiatric drug, mostly antidepressants. Imagine what it is now. The statistic alone is depressing. But what if our unhappiness epidemic has way more to do with us than we know (or are willing to admit)? What if […]

This Makes Change Easy

Hi! My name is Marie. That’s the text I sent to my HG coach after we came up with the new taglines that helped me get a practicum while I completed my Masters in Addiction Counselling. The truth is, I never imagined I would make it to graduate school, let alone live my dream of […]

How to Get Un-Stuck

Everyone has times in their life when they ought to admit defeat. Cry mercy. Whether it’s in your love life, how you handle your money, how you handle friendships, or something else, there really is a point at which you should do yourself a favor and admit you’ve hit a wall. We’ve seen this in […]

Julie Serot

Julie Serot joined Handel Group in early 2021 to lead the Marketing Division. Julie was a client of HG for a couple of years before stepping in as Chief Marketing Officer when the stars aligned and HG just happened to be looking for a CMO when Julie was thinking about her next big move in […]